Comments on: Posters and litter

By: Anon.

Anon. — Fri, 15 Feb 2008 18:29:48 +0000

I’ve seen four years of EBM classes come and go, and each year the marketing schemes AND the products have gotten worse. Who else remembers the days of Chapstique, Wayland Nalgene, and Wayland cinch packs. Not only were these great products by themselves, but their marketing schemes were classy, funny, and original.

Step it up EBM classes, no one wants your cheap sunglasses, silly putty, or lotion.

By: anonymous

anonymous — Thu, 14 Feb 2008 01:57:29 +0000

out of curiousity, why was the article taken down?
will you be taking into consideration all these comments?

By: Anonymous

Anonymous — Thu, 14 Feb 2008 01:00:24 +0000

theres no such thing as bad publicity
all these posters are giving them so much publicity. they are all around the school and you helped them by putting them on-line

By: Shady Biz, Inc.

Shady Biz, Inc. — Wed, 13 Feb 2008 18:14:50 +0000

You have no reason to comment negatively on our marketing campaign. It’s about brand recognition, son.

By: Anonymous

Anonymous — Wed, 13 Feb 2008 17:36:48 +0000

These posters were in no way a waste!
The first round of the marketing campaign was considered a success for both companies, as the posters proved to be extraordinarily effective in raising student awareness of the upcoming EBM products. They also had the effect of increasing excitement and general intrigue. A representative of one of the companies has said that there were no negative effects of the poster campaign, and it is merely a preview of things to come. In response to the complaint that paper was wasted and trees were killed- Consider this: thousands of dollars will be donated to charities, potentially saving the lives of many children. I think we can agree that a couple hundred pieces of paper are a small price to pay for this goal.

By: Chris M

Chris M — Wed, 13 Feb 2008 13:32:29 +0000

“The business students who are leading those companies should realize that it is unadvisable to attempt to capture potential buyers’ attention by inundating them with advertisements.”

You have to get your product out there somehow and at our school this is the accepted way to spread a message having to do with the whole school.

I took EBM last year and we though about making a commercial to be watched in homeroom and putting it on the morning announcements, but the announcements annoy people and rolling TVs into every homeroom is unrealistic.

Also, if people are tired of being bombarded with images they need to face reality. Branding is everywhere, even in our school which is very unfortunate.

“In the real world, start-up companies rarely have enough capital to spend on advertising at such a scale, and most likely, their investors, like venture capitalists, would advise them to balance their spending through other ways.”

Well they raised the capital to buy these posters. They sold shares of stock, I don’t actually know how much this year as I am not in the class, but they raised all of this legitimately, they didn’t get it from their parents (unless their parents bought stock).

“Furthermore, let’s hope that the cleaning-up-the-posters business is not left solely to the custodians. If the companies managed to put up those countless posters around the campus, they should be responsible for putting things back in order.”
To me this is an accusatory statement as if they’ve already left it to the custodians.

By: Hamilton

Hamilton — Wed, 13 Feb 2008 07:15:51 +0000

1. I found the posters to be striking. They certainly caught my eye. It was quite clever – previous years had never seen the halls with such a storm of posters. A flood of yellow and green. I’ll agree that it wasn’t considerate in terms of the fact that the custodians will probably have to clean up a lot, but they’re playing on the marketing idea of repetition. You see it more, you’re more familiar with it, the more recognition. So I did like how they worked on that aspect. Another thing: if kids are supposed to keep it real with advertising, that just wouldn’t work. One team would try be realistic maybe, and the other team might just be like “hey who cares about they. if we do it our way, we’ll get more people to buy.”

2. What I didn’t like was the posters themselves. Can’t we just admit it by now? These days, posters have the same attitude or method of drawing people in. There’s sex appeal in huge amounts. I think we’ve pretty much become numb to it. To be honest, when I heard the advertisement for the lotion, what was it, something along the lines of “smooth and sexy,” I just thought, “here it comes again, the whole humourous sex appeal advertising. like I haven’t seen this before.” And the humourous aspect of posters these days – I mean, we’re really become a society that’s embraced what’s traditionally considered “uncool” or odd with a funny bone. References to Pokemon, Chuck Norris, and the like, have now become the norm for advertising in our school, at least that’s how I view it. People! We need a change! Give us something new and fresh, come up with methods that people haven’t used before. To be honest, those posters don’t really catch my attention.