The “Pom Balm’s,” “Vitamin C’s” and “The Cure’s” look like little jewels as Chocolate Therapy owner Pam Griffin places them into a teal and brown box. Chocolate Therapy, an artisanal chocolate shop specializing in truffles, bark and more, is co-owned by Griffin and her husband, David Griffin.

Located on 63 Andrew Ave. in Wayland, the store’s handcrafted chocolate is unique and innovative, infused with fresh and therapeutic ingredients, such as olive oil, pomegranate and cinnamon.

Recently, Chocolate Therapy’s nut bark was selected as part of Oprah Winfrey’s “Oprah’s Favorite Things 2024 List.” On this list, the media mogul chooses everything she sees as a unique and ideal item for that year. The list is released near the holidays, highlighting potential gifts in a variety of categories, including food.

Before moving to Wayland a year ago, Chocolate Therapy was in Framingham for 10 years. According to P. Griffin, the production and manufacturing area was too small at the Framingham location.

During the COVID-19 pandemic, the Griffins hosted virtual chocolate classes and tastings on Zoom. The classes attracted the attention of individuals and workplaces alike, helping the Griffins to build relationships with corporations.

“We would send kits to people with the chocolate and all the information, and then they would get on the Zoom with my husband and I, and we’d teach them about chocolate, talk about what we do here and then we taste chocolate and have a good time,” P. Griffin said. “We did hundreds of classes, and so all those companies have ordered. And that just has continued to grow since the pandemic.

Now, Chocolate Therapy has a handful of corporate clients. The Griffins create custom chocolates with corporate logos. To make the process more convenient for customers, the chocolates can be ordered online through the Chocolate Therapy website or Amazon page.

“We recently did 1004 pieces for a club,” P. Griffin said. “When [customers] order boxes, it’s the number, but then you have to multiply it times the truffles. Like right now we’re working on one that’s 165 boxes, but it’s eight pieces in each box.”

The couple’s ability to grow their business is rooted in their former careers in their own corporate workplaces. While in her blurb endorsing the chocolate, Winfrey states that the chocolate making is “for [the married couple’s] second act.” P. Griffin says the approach needed to run Chocolate Therapy, though it allows them to stay put and have more flexibility in their lives, is not dissimilar to the creative and business-savvy mindsets her and her husband developed in their previous line of work.

“We both had high pressure, lots of travel careers, and so we then just said, ‘let’s see what we can do on our own.’” P. Griffin said. “We had no, you know, love of chocolate. It was just a good business decision. Chocolate’s a billion dollar industry, and so we thought we could add to that.”

The press from Oprah’s endorsement has also increased sales, which P. Griffin says generally happens after they receive large media attention. Chocolate Therapy has been highlighted as a favorite by a variety of well-known media outlets like Mix 104 and WCVB CityLine, as well as the Boston Globe multiple times over the years. Boston Magazine named Chocolate Therapy “2024 Best Chocolate” in its Best of Boston lineup. The couple was also invited to attend The Drew Barrymore Show, on which Gayle King and Drew Barrymore tried the bark trio and highlighted its versatility as a gift.

While the media attention has been pouring in this month, gaining Oprah’s recommendation came from work done long before the public knew.

“In August, I got an email, like a big, confidential email–non-disclosure, red, yellow, highlighted stuff that said, ‘Congratulations, you have been selected out of thousands of submissions as one of Oprah’s Favorite Things,’” P. Griffin said.

P. Griffin says it hit her right away that the next several months were going to be very important to her business. Especially because it can take time to order all of the materials needed to make the nut bark, so in the months when Oprah’s decision was still confidential, Chocolate Therapy staff immediately began to prepare for the rush of orders.

“That is when we were like, ‘okay, it’s on, and so now we got to really hustle,’” P. Griffin said.

Even as the stress set in, the reality of the exciting win barely had. She and D. Griffin had already sent samples as a way of applying, but actually winning still took them by surprise.

“I kind of was freaked out a little bit because it’s a big deal,” P. Griffin said. “The recognition that she has and the reach that she has is insane, and so to be selected as one of her favorite things, it’s pretty special. It’s a big deal for our little company. So it was exciting. I may have screamed and kind of read the email over and over to make sure that it [said] ‘congratulations.’”