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When some people think about their high school experience, they envision late nights completing homework, cramming for tests and navigating a school-life balance.
For Wayland High School junior Peter Caputa, high school doesn’t only revolve around assignments. Instead, Caputa turned to his interest in cars and decided to start his own car detailing business: PCV Auto Detailing.
“I started PCV Auto Detailing because of my passion for cars,” Caputa said. “I thought it [would be] a great way to make money while also doing and being around something that I enjoy.”
Car detailing involves a meticulous cleaning process that goes beyond a regular car wash, focusing on restoring or enhancing a vehicle’s appearance. It includes cleaning the interior and exterior of a car, polishing and more. However, this process can be costly and may require many materials and tools.
“The starting costs were kind of low, about $300 to start,” Caputa said. “I’ve obviously bought more stuff and got better at what I do through time.”
In order to grow PCV Auto Detailing, Caputa frequently advertises on Instagram and has gone door to door to build his customer base. This past summer, Caputa saw his business grow exponentially, adding that he has also seen a simultaneous growth in the trust and credibility of his detailing.
“My favorite memory so far is when I detailed my client’s Porsche Carrera,” Caputa said. “I liked it because it showed me how far the business had gotten and how much trust I gained throughout working on marketing my brand and stuff.”
Caputa starts his prices at $180 for interior detailing, $80 for exterior detailing and $80 for wax polishing. However, he explains that he does offer discounts. In the future, Caputa hopes to continue his business and hopes that PCV Auto Detailing will be something that he can do for years to come.
“I’m hoping to continue the business for the rest of high school and then the summers in between my college years,” Caputa said.
While some might assume that Caputa started PCV Auto Detailing solely for profit, he explains that he actually finds a lot of joy in helping people. From cleaning out an old, rusted Volkswagen Beetle, to polishing a Porsche 911, Caputa sees every job as a chance to use his passion for cars to better his community.
“It definitely means a lot to me,” Caputa said. “I enjoy helping out the community when I can and seeing people’s reactions to their car afterwards is always great.”
