Every four years, the Olympics brings world renowned athletes to the stage, demonstrating record breaking talent. Athletes not only have the chance to show off their skills, but sport outfits that represent their home country.
This year at the 2026 Milan-Cortina Olympics, all eyes aren’t just on the athletes. Brands such as Lululemon, Giorgio Armani, Moncler, Uniqlo and more have produced clothing that is both fun and functional for athletes, bringing a fashion show to one of the world’s few multi-sport competitions.
Team USA
During the opening ceremony, Team USA was dressed by Ralph Polo Lauren, a long time sponsor of over 10 years. Ralph Lauren designed a classic cream colored jackets with thick wool turtleneck sweaters. There was red, white and blue coloring throughout the outfit, and prints of the American Flag and the Olympic symbol were visible on the jackets.
Athletes were also dressed in the brand Kappa, which designed sportswear to be worn by the athletes during long competition days.
Team Canada
Team Canada sported Lululemon, an athletic wear brand that was started in Canada in 1998 as a way to address the lack of stylish and comfortable clothing for yoga athletes. The outfits were all deep red ensembles with an embroidered maple leaf, showing off Canada’s national color and symbol. The jackets ranged from quilted to wool, suited for on and off the competition ring.
Team Haiti
Team Haiti’s Olympic 2026 uniforms were designed by Italian-Haitian designer Stella Jean and became some of the most talked-about style statements at the Games. The uniforms were hand-painted in Italy by artisans and incorporated elements from the work of Haitian artist Edouard Duval-Carrié. They featured a red horse sweeping across a landscape of foliage and blue sky. The two looks were produced in Italy with technical oversight from former alpine champion Pietro Vitalini.
Team Great Britain
Great Britain’s 2026 Olympic uniforms for Milano-Cortina combine creative forces, Adidas and Ben Sherman. Adidas athletic apparel showcased classic national colors with bold reinterpretations of the Union Jack (the national flag) woven into winter sport silhouettes.
“Our ambition was to create kits that not only help athletes tackle the challenges of winter sports, but also capture what makes the Games so special,” Adidas’ specialist sports design director Jacqueline King said. “We have done this through a focus on simple yet powerful design, which embodies the character of each nation.”
Meanwhile British brand Ben Sherman, returning as the official ceremonial wear supplier for his fourth consecutive Games, has reimagined classic codes of menswear for the alpine conditions with everything from wool dogtooth topcoats to mock-neck sweaters with raised-stripe Union motifs to oversized fair isle knitwear inspired by the Dolomite landscape.
Team Mongolia
Mongolia’s Olympic uniforms were based on a traditional robe made of Goyol cashmere, called deel, worn by the Mongolian Dynasty throughout the 13th through the 15th centuries. Intricately embroidered detailing with thread bearing symbolic color meaning contributed to the artistry of the piece. The red, blue and white colors each respectively symbolized victory, fame and sacredness. To complete the outfit, a Malgai, a conic traditional warrior headgear adorned with white fur, sat upon each Olympian’s head.
Team France
Team France’s uniforms were done by designer Stéphanie Ashpool and sports clothing and shoe brand Le Coq Sportif. Designed to look like a topographic map, the outfits feautured mountain-like shapes and a gentle, pastel color palette, consisting of a blue, pink and white gradient on textured fabric to represent the French flag.
Team Brazil
Team Brazil chose Moncler, Adidas and Avec Sport to craft a series of Olympic outfits, featuring a quilted jacket and a skirt/shorts piece, using inspiration from the Brazilian flag and laced Moncler Altive boots to finish the outfit. The design team also partnered closely with Brazilian artist and designer and former snowboarder and sports physician Oskar Metsavaht. Metsavaht brought his understanding from his athletic background to help develop eye-catching, yet functional outfits.


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